Developing Model Halal Vaccine on Moslem Community: a Conceptual Model

Abstract

This research has the urgency of being able to provide answers for academics and marketers of halal-labeled products in developing consumer behavior models as an effort to develop marketing strategies to reduce the Muslim community's doubts about halal vaccines. This theme is actualy same theme cultural issues in proceeding. It is believed that the research output will be able to increase the public's positive attitude towards the status of halal-labeled vaccines. The strengthening of the status and lifestyle of consuming halal labeled vaccines can improve the quality of health of Indonesian people. This increase in the quality of health status is marked by a decrease in the prevalence of children under five experiencing death and infection due to non-vaccination. Short-term research objective is to test the dependent variable of purchasing behavior for halal-labeled vaccines influenced by three independent variables, namely consumer belief values in halal-labeled vaccines, perceived product-safety and perceived product-health with one moderating variable - perceived religiosity. The research will design is quantitative survey research. The sampling technique will be carried out by purposive sampling. Respondents who will be taken as samples are adult consumers who have consumed the halal-labeled vaccines Flu-Bio, CoronaVac and Vac2Bio in the Klaten Regency area, totaling 120 respondents. Quantitative testing of the model will be carried out using the Structural Equation Model. The model testing stages that will be carried out include testing the validity and reliability of indicators, descriptive tests of respondents and descriptive variables, inferential statistical tests, classical assumption tests and tests of multi-group moderator variables.