Improving Generation Z Employee Performance Through Positive Reinforcement: An Operant Behavior Intervention Through Instagram Social Media

Abstract

In the scope of a career, performance becomes the main focus in achieving targets and goals. Low employee performance has an impact on organizational success. Human resource practitioners need to pay attention to this in managing and developing employees in the organization. Operant behavior intervention in the form of positive reinforcement can be a solution to overcome employee performance problems. This intervention can be applied through social media, making it an effective and innovative alternative to improve employee performance in the digital era. The Instagram platform has innovative potential as a means of communication and interaction that can reach more widely in mental health promotion, especially in the context of positive reinforcement. The purpose of this study is to examine how positive reinforcement delivered through Instagram social media can improve employee performance among generation Z. This research uses a literature study research method by reviewing scientific journals relevant to the author's research. Based on the results of data analysis using the literature study method related to operant behavior intervention in the form of positive reinforcement, it was found that there was a positive impact in improving employee performance. In research related to the effectiveness of Instagram social media as a means of mental health promotion, it was found that Instagram social media provides effectiveness and accessibility of information through digital literacy activities. Furthermore, there are also some important implications for human resource practitioners and organizations that want to improve the performance of generation Z employees.