Acceptance and Use of Information Technology in Guidance and Counseling Services by School Counselors in West Java Based on Gender

Abstract

This study investigates the gender-based differences in technology acceptance and use among School Counselors in West Java, Indonesia, utilizing the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model. The research addresses the gap in understanding how male and female counselors differ in adopting digital tools, despite the high digital literacy observed among counselors in major cities. A descriptive statistical analysis was conducted on a sample of 430 School Counselors, consisting of 136 males and 284 females. The findings indicate high overall technology acceptance, with significant variations in behavioral intention and habit between genders. These results suggest the need for gender-specific strategies in technology training programs to enhance the adoption and effective use of digital tools in counseling services. Practical implications include the design of tailored training approaches that address these gender-specific differences to optimize the integration of technology in educational settings.