Arts, Academics, and the Tourism Industry to Create a Destination Focused on Cultural Preservation in the Kandri Tourist Village

Abstract

The main focus of this study is to formulate an integration model between artists, academics, and tourism industry players in managing local culture-based tourism in the Kandri Tourism Village, Semarang. The research method employed a qualitative approach, with data collection techniques including participatory observation, in-depth interviews, and documentation studies. Analysis was conducted using a descriptive-analytical approach to explore the roles of each actor and their synergy in developing a sustainable tourism destination. The results indicate that (1) local performing arts and traditions of the Kandri community have significant potential as tourist attractions with educational and cultural value; (2) academics play a role in providing scientific guidance, research, and innovation in tourism product development; and (3) the tourism industry serves as a link between cultural attractions and the tourist market through promotional strategies and packaging. The integration of these three elements results in a tourism management model that emphasizes not only economic aspects but also cultural preservation and environmental sustainability. This research is expected to provide theoretical contributions to the development of culture-based tourism management studies and serve as a practical reference for local governments, tourism village managers, and stakeholders in developing sustainable tourism in Indonesia.