Structural Model Of The Influence Of Financial Literacy, Financial Inclusion, And Fintech Use On The Sustainability Of MSMEs With Financial

Abstract

This study aims to examine the effect of financial literacy and the use of fintech on the sustainability of micro businesses with financial behavior as a mediating variable. The study was conducted on MSME actors in Jepara Regency with a quantitative approach and Partial Least Square - Structural Equation Modeling (PLS-SEM) analysis techniques. The results of the study indicate that financial literacy has a significant positive effect on business sustainability, and makes a very strong contribution to the formation of financial behavior. However, financial behavior is not able to be an effective mediator because it has a negative effect on business sustainability. On the other hand, the use of fintech does not show a significant effect, either on financial behavior or business sustainability. This finding emphasizes the importance of synergy between financial understanding, applicative behavior, and technology adoption to support the sustainability of MSMEs more comprehensively.