The Effect of Campaign Message on Environmental Awareness: Project-Based Learning Mediation Model among Students of Universitas Negeri Semarang

Abstract

This study aims to determine the role of project-based learning in mediating campaign messages and environmental awareness among students of Universitas Negeri Semarang. This research is a study with a quantitative research approach with a causal correlational design. The population of this study was 131 students, using the Krejcie & Morgan table, with samples of 103 respondents. Data collection was carried out through a questionnaire. The validity test conducted in the study used the loading factor, average variance extracted (AVE), and cross-loading. Reliability The questionnaire is assessed using Cronbach's Alpha, and all composite reliability values for each construct are greater than 0.7. Survey data is entered into SmartPLS version 3.2.9 to be analyzed. Direct effect analysis with a path coefficient helps test the hypothesis of direct effects between variables at a significance level 0.05. A significant direct relationship exists between project-based learning and environmental awareness among students of 0.508 (P-value 0,000). Indirect effect analysis helps test the hypothesis of indirect effects between variables mediated by a variable. Project-based learning significantly mediates between campaign message and environmental awareness of 0.376 (P-value 0,000). This research concludes that project-based learning directly and indirectly influences increasing environmental awareness. Project-based learning significantly mediates the relationship between campaign message and environmental awareness among students at Unnes. Project-based learning plays a vital role in raising environmental awareness. Suggestions for this research, educators need to include project-based learning in a more varied semester learning plan, and according to the latest issues, so that it can ignite and have an impact on increasing environmental awareness among students at Unnes.