Sports Event as Host City Promotion Media A Literature Review

Abstract

No one would have thought that sports become an arena for promoting culture, unifying the nation, establishing cooperation, and the media to improve the economy. Therefore, organizing sports events is very beneficial for national interests, one of which is increasing the economic sector through sport tourism. However, there are still not many studies on the analysis of literature reviews that focus on sports events as host city promotion media. The purpose of this article is to show that sports events can be a promotional media to increase tourist visits to the host city, not only while the event is taking place but after the event has been held. This literature review used 17 articles with inclusion criteria that only articles from 2013 to 2023 applying the keywords, namely sports events, city branding, destination image, and tourist revisit. From those articles, authors found that the host city must have the concepts of excitement, relaxation, entertainment, and pleasantness on the sports event. In its implementation, the host city must ensure that sports tourists get good quality sports event, such as the provision of quality public facilities, attractive tourist attractions, and good urban planning. Besides, choosing a venue location that can show the beauty of the host city is needed to create a connection between sports tourists and the host city through memories. This can be realized by preparing an atmosphere, quality entertainment, and quality events.