Marketing Strategy of Sports Fitness in Tanah Bumbu Regency

Abstract

Visitors, fitness center service providers (fitness centers) are still not optimal in marketing sports fitness. The purpose of this study was to analyze the 7P marketing strategy to increase sport fitness consumers. The method used is descriptive qualitative. Data collection using observation, interviews, and documentation. The results of the study that marketing Citra Borneo Gym; Product offers appropriate services, (Price) in accordance with market prices, (Place) is strategic and determines whether or not there are many visitors to sports fitness, (Promotion) through social media, special price promos, social media and delivering from person to person, (People) in quantity is not sufficient, (Process) services from managers are friendly but still not fully implemented, (Physical Evidence) strategic location and equipped with various facilities.