Public Perception of the 'Tour Delut Tawar' Sports Tourism Event and Its Impact on Improving the Local Economy

Abstract

The sports tourism event "Tour Delut Tawar" is one of the initiatives to promote tourism around Lake Laut Tawar through bicycle racing activities. This study aims to analyze public perception of the event and its impact on improving the local economy. The research methodology involves surveys of the local population, in-depth interviews with business actors and stakeholders, and analysis of secondary data from regional economic and tourism reports. The results of the study show that although the community has high enthusiasm for the "Tour Delut Tawar," the economic impact is not in accordance with expectations. Some of the anticipated economic benefits, such as increased revenues from the hospitality, restaurant, and transportation service sectors, are not as significant as anticipated. Additionally, obstacles such as inadequate infrastructure, ineffective promotion, and suboptimal event management hinder the achievement of the expected positive impact. The study also identified that many local business actors felt they had not received direct economic benefits from this event. In conclusion, although the "Tour Delut Tawar" has the potential to improve the local economy, the realization of its economic impact requires evaluation and improvement in the planning and execution of the event. Recommendations were made to enhance collaboration between the government, the private sector, and local communities, as well as improve promotional and infrastructure strategies to optimize the economic and social benefits of the event.