Language Proficiency Evaluation Methods for Hotelier Applicants on International Cruise Ships: Striking a Balance Between Precision and Clarity

Abstract

Proficiency in the English language is crucial for individuals seeking employment in the hospitality sector of international cruise ships. The recruitment process typically involves rigorous assessments of English proficiency administered by manning agency recruiters. Within the context of hotel management, an ongoing debate exists regarding the relative importance of linguistic accuracy versus communicative clarity. This study aims to shed light on the methodologies utilized by recruiters from cruise line agencies to assess the English proficiency of hotelier candidates and the specific linguistic competencies under scrutiny. Through interviews with six recruiters representing various manning agencies, valuable insights were obtained. The findings revealed a two-fold evaluation approach: oral assessments and online multiple-choice tests. The oral component, conducted face-to-face, focused on candidates' abilities to articulate self-introductions, describe their surroundings, follow instructions, and recount professional experiences. Conversely, the online tests evaluated candidates' basic English vocabulary and comprehension of terminology specific to the cruise industry. Interestingly, recruiters preferred fluency and amiability over grammatical accuracy or accent nuances, prioritizing the effective and warm delivery of messages. The implications of these findings suggest that candidates must exude confidence, fluency, and a hospitable demeanour. This underscores the crucial role of educators in preparing aspiring cruise ship hoteliers, who must tailor their instructional methods to enhance students' confidence in speaking English, instil hospitality values and expand their vocabulary relevant to the cruise industry.