INTERACTIVE LEARNING FOR HOSPITALITY STUDENTS: AN ACTION RESEARCH ON COMBINING ROLE-PLAY WITH MULTIMEDIA TECHNOLOGY

Abstract

This study aims to explore and evaluate the effectiveness of integrating role-playing methods and multimedia technology in improving English language skills among students in the context of the hospitality industry. Using an action-research approach, this research was conducted on third-semester students majoring in travel business at Prasetiya Mandiri Polytechnic Bogor. This research method encompasses three cycles of action: planning, action, observation, and reflection. At the planning stage, role-play scenarios relevant to real-world situations in the hospitality industry are designed and combined with multimedia technologies such as video tutorials, interactive simulations, and language learning software. Students then participate in role-play activities that complement these multimedia elements. The results showed that the integration of role-playing games and multimedia technology significantly improved students' oral skills. Students become more confident in using English, are able to communicate more effectively, and show improvements in the aspects of correct pronunciation, intonation, and vocabulary. This study concludes that integrating role-playing with multimedia technology is an effective approach to improving English language skills among students in the hospitality industry. The practical implications of these findings suggest the application of similar methods in language training programmes in other sectors, as well as recommendations for the further development of technology-based teaching aids to support contextual and interactive language learning.