Fashion Entrepreneurship: Design of “Jombang Kebesaran Arimbi” Bridal Dress

Abstract

The design of the Jombang Kebesaran Arimbi bridal dress is the result of research and development regarding the uniqueness of the Jombang Kebesaran Arimbi bridal dress, and the philosophical meaning that exists in the traditional bridal dress. This design is also an effort to enrich the repertoire of traditional bridal dresses that carry the image of Indonesian culture which is packaged in a contemporary manner that can complement the traditional atmosphere in modern times, bearing in mind that the design of the Jombang Kebesaran Arimbi bridal dress still utilizes local wealth, such as typical Jombang batik and other temple-inspired ornaments. Arimbi in Jombang. it is very important to introduce the meaning of Indonesian culture and the image of traditional clothing designed.