Manipulation Of Text in The Indonesian Translation of a Book The Subtle Art of Not Giving a Fuck: Zauberga’s Ideologies (2004)

Abstract

This study aimed to analyzed the most frequently used of Zauberga’s ideology of manipulation in the book The Subtle Art of Not Giving a F*ck by Mark Manson. The data collected by: reading, identifying, and analyzing. The objective was to analyze the manipulation that was used in the book by Zauberga’s ideology. Many studies that deal with manipulation analysis focused on Dukate’s category and there are no studies used self improvement books as the data, because of that, the researcher wanted to analyzed that book using Zauberga’s ideology to fill the gap. In addition, this study used a qualitative method. The result of this study show that there are undetected sentences with 44%, followed by substitution with percentage around 31%, then 10% is addition, deletion with 8%, and the last is attenuation with percentage around 7%.

According to the result above, the fourth ideology of manipulation adapted from Zauberga (2004) shows that

substitution gets the most dominant frequency with 31%.