KAWALI AS A FORM OF EXPRESSION AND MEANS OF PERSUASIVE COMMUNICATION FOR THE BUGIS COMMUNITY

Abstract

Writing about Kawali as a means of communication for the Bugis people is directed at the study of "Persuasive Communication" where "Intrinsic" value refers to the aesthetics of form, "extrinsic" value explores the context of meaning, instrumental value emphasizes the context of function, so this research is important to carry out as study material. , because, apart from being seen as a creative work and initiative of the Bugis people who actualize the results of thought in the form of knowledge, technology and skills, it is also seen as a means of non-verbal communication (art) for the interpretation of Kawali traditional values as a traditional Bugis weapon with trying to re-express the conception and values of Bugis culture as well as the first step towards tracing cultural values to the next generation, because the symbolic values in traditional weapons are a form of expression of Bugis society, before and after being influenced by outside influences (Hinduism and Islam). ) and its role in the social life of the Bugis community in South Sulawesi.