GENDANG GONG IN RIAU A REVIEW OF SOCIAL AND CULTURAL VALUES

Abstract

This article is the result of research conducted regarding Gendang Gong music in Riau today in the context of Malays in Riau. On the one hand, this music is very necessary in tradition, so this also makes it still exist, and on the other hand, this music is experiencing decline due to the decreasing number of players, so this also has an impact on regeneration which is increasingly worrying about its sustainability. In this regard, some people who care are trying to make this music more present, so that apart from being brought to life in traditional performances, it is also brought out of tradition, for example for artistic performances by certain groups at certain events. This acculturation shows that Gendang Gong music has social and cultural values. The social value is seen in relation to the owner of the culture, where this music has a social function and meaning, while the cultural value is seen in value based on its practical value/function in musical activities as a whole - both within custom and outside custom. This research method is a qualitative method, the data of which is obtained through observation, interviews, literature. The concept of value refers to 1 ) social value , which includes social capital , public involvement, and identity, culture, and the next one is related to 2 ) cultural values including four things, namely musical creativity, cultural enthusiasm, talent development and opportunities/opportunities.