THE PRACTICES, ISSUES AND CHALLENGES IN DIGITALISATION ACROSS MUSEUMS

Abstract

Museum institutions play a vital role in safeguarding and preserving cultural heritage, history, and the arts, as well as curating and displaying valuable collections to provide meaningful experiences for visitors, both physically and online. In Malaysia, the Jabatan Muzium Malaysia (JMM) is tasked with implementing government strategies to advance the development of museum institutions through comprehensive strategic management and governance. In recent years, museums have evolved from being primarily custodial institutions into dynamic spaces that prioritise audience engagement. Previous studies have highlighted that achieving this shift requires a strong emphasis on digitalisation. This study adopts a qualitative approach, conducting interviews with museum employees under Jabatan Muzium Malaysia (JMM) to explore current practices, issues, and challenges related to digitalisation. Findings reveal that while museums under Jabatan Muzium Malaysia (JMM) recognize the importance of digitalisation, its implementation remains partial and inconsistent. The study further affirms that modern museums are now intrinsically linked to three key dimensions of digital engagement, fostering stronger connections with both local communities and tourists.