THE TRANSFORMATION OF AI TECHNOLOGY IN TENUN PAHANG MOTIFS

Abstract

This paper examines the transformation of Tenun Pahang (TP) motifs in both design and pattern development. Originating from Pulau Keladi, Pekan, Pahang, this traditional handicraft is believed to have been introduced from Sulawesi to Malaya approximately 300 years ago. Employing a qualitative methodology, the study combines field observations and interviews to document the diverse motifs created by local weavers. Two key informants were interviewed: a descendant of the eleventh generation of Karaeng Aji credited with introducing this weaving tradition to Pulau Keladi and a young weaver who produces numerous motifs in response to contemporary trends. The findings reveal that Tenun Pahang (TP) artisans have begun a transformation process by integrating AI technology into the design of modern products, while continuing to draw inspiration from the natural environment. This transformation reflects the artisans’ capacity to meet changing market demands while preserving Malay cultural traditions in the era of technological innovation.